When COVID-19 hit the US in early 2020, Michael Agliato, a New York City firefighter and owner of Catch The Wave Frozen Yogurt, faced the difficult challenge of creating an entirely new business model for his “build your own” frozen yogurt experience. His existing strategy yielded exceptional dividends, as the cost to the customer was based on the weight of their sundae. This was no longer an option when COVID restrictions prohibited in store purchases. To make matters worse, Catch The Wave did not have a website.
When Catch The Wave joined Appsuite in May 2020, Michael was simply looking for a way to allow guests to place online orders. He found that not only could Appsuite provide a web app for online ordering, Appsuite’s Loyalty and Multichannel Marketing would help him promote it and incentivize his customers to use it.
Appsuite’s solutions enabled Michael to create a digital presence and generate revenue, all while increasing his overall customer base.
Catch The Wave needed an ordering platform that could accommodate the broad variety of options and toppings their customers had grown to expect. This was key, as these add-on’s were a primary source of revenue. Appsuite’s flexible menu build and modifier options were instrumental in replicating that ordering experience.
Catch The Wave directly engaged with their customers at a time when traditional customer engagement was prohibited. By offering loyalty incentives specifically for online orders, they were able to increase membership and generate revenue at the same time.
Being able to receive online orders and payments directly integrated to the POS was vital for Catch The Wave. With limited staff due to social distancing, and limited resources due to decreased revenue, orders were received and efficiently executed, without the need for additional staff
New Loyalty Members
Online Orders Processed
Spent by Members in 90 Days