Catch The Wave Frozen Yogurt – Plainview, NY

When COVID-19 hit the US in early 2020, Michael Agliato, a New York City firefighter and owner of Catch The Wave Frozen Yogurt, faced the difficult challenge of creating an entirely new business model for his “build your own” frozen yogurt experience. His existing strategy yielded exceptional dividends, as the cost to the customer was based on the weight of their sundae. This was no longer an option when COVID restrictions prohibited in store purchases. To make matters worse, Catch The Wave did not have a website.

When Catch The Wave joined Appsuite in May 2020, Michael was simply looking for a way to allow guests to place online orders. He found that not only could Appsuite provide a web app for online ordering, Appsuite’s Loyalty and Multichannel Marketing would help him promote it and incentivize his customers to use it.

Appsuite’s solutions enabled Michael to create a digital presence and generate revenue, all while increasing his overall customer base.

The Challenge

The challenge Michael faced in the initial wake of COVID-19 was not just pivoting to a new ordering strategy but managing to educate and motivate his customers to pivot with him — all with no web presence outside of social media.

The Solution

web app for online ordering

Catch The Wave needed an ordering platform that could accommodate the broad variety of options and toppings their customers had grown to expect. This was key, as these add-on’s were a primary source of revenue. Appsuite’s flexible menu build and modifier options were instrumental in replicating that ordering experience.

Loyalty Rewards Program & Multi-channel Markeitng Campaigns

Catch The Wave directly engaged with their customers at a time when traditional customer engagement was prohibited. By offering loyalty incentives specifically for online orders, they were able to increase membership and generate revenue at the same time.

Oracle / MICROS Integration

Being able to receive online orders and payments directly integrated to the POS was vital for Catch The Wave. With limited staff due to social distancing, and limited resources due to decreased revenue, orders were received and efficiently executed, without the need for additional staff

The Results

90 days into their new program Catch The Wave was seeing results that made a difference.

375

New Loyalty Members

400+

Online Orders Processed

$4K

Spent by Members in 90 Days