Global Brands Group of Companies – The Caribbean
The Global Brands Group of Companies is the leading Quick Service Restaurant group in the Caribbean, operating over one hundred restaurant locations across Trinidad and Tobago, St. Kitts and St. Lucia. Its diverse brand portfolio includes Pizza Boys, Donut Boys, Rituals Coffee House, Church’s Chicken, Wok n’ Roll and Rituals Sushi, meaning it serves tens of thousands of people a wide variety of food and beverage options across the Caribbean.
The Challenge
The executive team at Global Brands Group wanted to create a centralized loyalty, rewards, and online ordering system that could be shared across its brands, while still allowing each restaurant to maintain its own unique brand identity.
The Solution
ORACLE SIMPHONY INTEGRATED ONLINE ORDERING
By pairing Appsuite’s integrated mobile and web ordering with Oracle’s Simphony POS cloud solution, we were able to create a seamless ordering experience for Global Brands Group’s customers, no matter how they order (in-store, drive-thru, website, app, or by phone). Each restaurant is able to customize their menu and map it directly to the POS, creating a seamlessly integrated delivery of all orders directly from the customers fingertips all the way through to the kitchen.
UNIFIED CRM, LOYALTY, REWARDS & GIFT CARDS
Appsuite’s CRM system provides Global Brands Group with complete control over a shared system across all brand properties and locations. Instead of each brand having its own rewards system, users can earn and redeem offers across the brand portfolio, creating an even deeper connection between the customer and the Global Brands Group of restaurants. This shared experience is not only more rewarding for the customer, but immensely powerful for the management team so that they can understand the true value of their customers across all of its restaurants.
The Results
“To have a single system that can handle the unique complexities of our businesses on top of orders, rewards, loyalty, gift cards, and marketing across all brands and locations is like a dream come true!” Anthony Sabga-Aboud – Director
+50%
Increase in loyalty transactions
+66%
Increase in program spend
7
Unique online menus launched