Popeye’s Galley & Grog – Lake Geneva, WI

In business for over 40 years, Popeye’s Galley & Grog is a very high-volume restaurant seating over 700 at peak periods and deploying 22 Micros workstations. In conjunction with a Micros RES upgrade Popeye’s wanted to offer a mobile loyalty and rewards CRM program integrated with their new POS. The objective was to increase overall sales by building a larger, more loyal following of local patrons.

The Challenge

Situated in a popular tourist area, Popeye’s found themselves looking for ways to increase sales during the offseason by building a larger and more loyal following of local patrons. They needed a program that the staff could promote easily, without requiring much time or effort for the guest.

The Solution

Loyalty Rewards Program & Multi-Channel Marketing Campaigns

Popeye’s identified their local clientele through the segmentation tools in Appsuite Loyalty. Having the ability to customize the loyalty sign up form was key to learning about their customers demographics and preferences. Popeye’s used Appsuite’s Multichannel Marketing Campaigns to develop promotions and offers specific to their local patrons, driving year round business.

Sign Up Flexibility

Growing membership was key to Popeye’s success. Popeye’s guests were given multiple options to join their program: On their website, text-to-join, by Popeye’s staff through the Micros POS and also through a physical sign up card. This flexibility allowed quick and easy growth of their loyalty base.

The Results

“Easier to care for our customers! We couldn’t be more pleased with how smooth the transition went and how much easier it is now to care and market to our customers. AppSuite has been a great partner!”
— Michael Anagnos • Principal, Popeye’s Galley & Grog

22K+

Loyalty Rewards Members

$500K+

Member Dollars Spent

$195K

Member Offers Redeemed