In business for over 40 years, Popeye’s Galley & Grog is a very high-volume restaurant seating over 700 at peak periods and deploying 22 Micros workstations. In conjunction with a Micros RES upgrade Popeye’s wanted to offer a mobile loyalty and rewards CRM program integrated with their new POS. The objective was to increase overall sales by building a larger, more loyal following of local patrons.
Popeye’s identified their local clientele through the segmentation tools in Appsuite Loyalty. Having the ability to customize the loyalty sign up form was key to learning about their customers demographics and preferences. Popeye’s used Appsuite’s Multichannel Marketing Campaigns to develop promotions and offers specific to their local patrons, driving year round business.
Growing membership was key to Popeye’s success. Popeye’s guests were given multiple options to join their program: On their website, text-to-join, by Popeye’s staff through the Micros POS and also through a physical sign up card. This flexibility allowed quick and easy growth of their loyalty base.
Loyalty Rewards Members
Member Dollars Spent
Member Offers Redeemed